Client Case Studies
MCA has been instrumental in helping Web3 leaders like Pyth, Wormhole, Zeus, and others by developing targeted marketing strategies and deploying permissionless toolings. These customized solutions enhanced their visibility, expanded their communities, and strengthened their position in the Web3 space, securing their continued success in the competitive blockchain landscape.
Building Solana’s Blockchain Future
Solana is a Layer 1 blockchain that offers users fast speeds and affordable costs. Solana combines the Proof-of-History (PoH) consensus mechanism alongside the more common Proof-of-Stake. It supports smart contracts and facilitates the creation of decentralized applications (dApps).
Projects built on Solana include a variety of DeFi platforms as well as NFT marketplaces, where users can buy Solana- based NFT projects. Its high performance means Solana doesn’t require a traditional scaling Layer 2 solution; instead, Layer 2s on Solana focus on interoperability and connecting Solana to other chains.
Solana Needs
Solana’s success hinges on strategic support for token generation events, which require crafting compelling narratives around token airdrops to spark interest and engagement. Effective community management was essential to connect with ambassadors and key supporters, encouraging airdrop recipients to hold their tokens, increase their holdings, and participate in community governance. This approach helped them promote long-term engagement and reduces selling pressure.
To further strengthen the ecosystem, identifying and recruiting ambassadors, influencers, high-net-worth individuals, and forming high-value partnerships is crucial. Developing and managing an ambassador program with tailored incentives fosters ongoing participation. Additionally, crafting anti-FUD campaigns is necessary to counteract potential negative narratives from competitors.
Hacker Houses & Conferences
MCA has solidified its commitment to the Solana ecosystem through active participation in prominent events like Hacker Houses and major conferences. At NYC Hacker House, MCA played a significant role, offering hands-on guidance and strategic support to Solana projects. Their involvement in Hacker Houses in Vancouver and Lisbon further demonstrates their dedication to fostering innovation, with in-depth sessions tailored to enhance the success of projects building on Solana’s blockchain.
Beyond Hacker Houses, MCA organized impactful side events at top-tier conferences such as Breakpoint, NFT NYC, Austin Consensus, and Korea Blockchain Week. These initiatives elevated Solana’s visibility and provided curated networking opportunities for collaboration. With six team members speaking on panels at NFTNYC 2024, MCA strengthened its position as a thought leader, showcasing its dedication to advocating for Solana’s success across the industry.
Marketing Strategies for Pyth
The Pyth Network is the largest and fastest-growing first-party oracle network. Pyth delivers real-time market data to financial dApps across 40+ blockchains and provides 380+ low-latency price feeds across cryptocurrencies, equities, ETFs, FX pairs, and commodities. The network comprises some of the world’s largest exchanges, market makers, and financial services providers who contribute their own price data for use by smart contracts. Participants in the network include Binance, OKX, Jane Street, Bybit, Cboe Global Markets and more.
The Pyth oracle program aggregates their data on-chain to guard against inaccuracies and manipulation. Finally, the protocol allows users to “pull” the latest price onto their blockchain when needed.
328% Increase in Token Price |
800k+ Impressions |
161% Discord Followers Growth |
+40,600 Total Listeners |
328% Increase in Token Price | 800k+ Impressions | 161% Discord Followers Growth | +40,600 Total Listeners |
Pyth Needs
Pyth Network required strategic support to ensure the success of its Token Generation Event (TGE) and its ongoing growth. This included crafting a compelling narrative around the token airdrop’s impact and value propositions to engage supporters, ambassadors, and the community effectively. Encouraging airdrop recipients to hold their tokens, buy more, and participate in community governance was crucial for promoting long-term engagement and reducing selling pressure.
Pyth also needed assistance in recruiting ambassadors, influencers, and high-net-worth individuals to bolster the Pyth brand and TGE, alongside creating and managing an Ambassador program with incentives. Extensive cooperation with community leaders and members was necessary to ensure accurate information flow and active participation on platforms like Discord and X.
General Strategy & Performance Highlights
MCA collaborated closely with the Pyth team to craft a compelling narrative around the token airdrop, focusing on its impact and key value propositions to galvanize support across multiple blockchains. The team developed strategies that incentivized airdrop recipients to hold, buy, and engage in community governance, fostering long-term participation.
MCA also introduced a targeted Ambassador Program, complete with incentives to attract key influencers, high-net-worth individuals, and ambassadors to champion the Pyth brand and support its Token Generation Event (TGE). In addition to shaping the narrative, MCA launched community campaigns and deployed expert community managers to moderate engagement across Discord and Telegram, ensuring accurate information flow within the Pyth ecosystem.
Empowering Multichain Builders
Wormhole is a leading interoperability platform that powers multichain applications and bridges at scale. It provides developers with access to liquidity and users on over 30 of the leading blockchain networks, enabling use cases that span DeFi, NFTs, governance, and more.
Wormhole is a generic message passing protocol that enables communication between blockchains. It’s not a blockchain itself, but provides a means of communication between blockchains or rollups. It’s also not a token bridge, though there are protocols built on Wormhole that serve this purpose. At its base layer, Wormhole is a simple protocol. A Wormhole smart contract has been deployed on each of the supported blockchains, and users can emit messages in the Wormhole Network by submitting data to the smart contracts.
$549M Awarded for On-Chain Activity |
400k+ Wallets Involved |
380k+ Twitter Followers |
330k+ Discord Followers |
$549M Awarded for On-Chain Activity | 400k+ Wallets Involved | 380k+ Twitter Followers | 330k+ Discord Followers |
Wormhole Needs
Despite having a highly capable internal team, Wormhole faced challenges in reaching and engaging with the broader crypto-native community. As they geared up for one of the largest retroactive airdrops in the industry, they recognized a need for specialized support to enhance their efforts. Wormhole sought expertise to address gaps in community activation, marketing strategy, ecosystem data research, and overall airdrop strategy.
To achieve their goals, Wormhole required external assistance in several critical areas: executing their first airdrop effectively, designing and strategizing for future airdrop rounds, and guiding community building and management. They also needed support in boosting their marketing and social growth, conducting detailed research and analysis on ecosystem airdrops, and receiving branding recommendations to strengthen their market presence.
Airdrop Strategy & Achievements
During a four-month engagement, MultiChain Advisors (MCA) supported Wormhole in optimizing their airdrop strategy through focused weekly meetings. The first session addressed social media marketing, while the second concentrated on a comprehensive strategy covering community activation, brand recognition, and overcoming initial challenges. MCA developed a detailed roadmap, leveraging Wormhole’s technical strengths and industry connections to create a robust plan for a successful second airdrop.
MCA provided crucial insights into improving Wormhole’s community activation and managing negative sentiment. They conducted extensive research on previous airdrops and compared Wormhole’s branding to enhance future strategies.
First Solana-Bitcoin Layer Launch
Zeus Network empowers developers to build and scale applications seamlessly across both the Solana and Bitcoin ecosystems. As a permissionless layer, Zeus Network harnesses the unique strengths of each blockchain—Solana’s lightning-fast transaction capabilities and scalability combined with Bitcoin’s robust security, trust, and liquidity.
This integration fosters cross-chain interoperability, aiming to enhance market efficiency and drive innovation in blockchain technology. By bridging these two powerful platforms, Zeus Network is paving the way for a more interconnected and dynamic blockchain landscape.
200k Followers |
$27M Total Raised |
8000% Increase in Twitter Followers |
200k Followers | $27M Total Raised | 8000% Increase in Twitter Followers |
Zeus Needs
The client required a comprehensive strategic marketing approach to effectively engage their community, generate excitement, and drive essential actions leading up to their Token Generation Event (TGE). To meet these needs, we developed distinct marketing calendars for both Apollo and Zeus, focusing on tailored calls to action and narrative development.
We enhanced content quality through iterative feedback on Medium articles, tweets, and the Zeus website, which was vital for gaining traction on Jupiter’s LFG Launchpad. Additionally, our team, alongside affiliates, significantly amplified social media presence, resulting in heightened views and community support. We further strengthened visibility and engagement through partnerships with leading SOL communities and by organizing various AMAs and events.
Our efforts also included meticulous budget management and resource allocation, which were facilitated through detailed spending breakdowns. Strategic partnerships with key industry players were established, and a cost-effective PR package was secured.
Comprehensive Marketing Strategy
Our general strategy centered on crafting detailed marketing plans and enhancing communication channels to bolster community engagement and support for Zeus Network and its inaugural product, Apollo. We devised separate strategic marketing calendars with key calls to action (CTAs) and tailored narratives leading up to the Token Generation Event (TGE). This included refining content quality through feedback on Medium articles, tweets, and the Zeus website, which were crucial for achieving traction on Jupiter’s LFG Launchpad.
Our efforts also involved amplifying social media presence through posts and threads managed by the MCA team and Key Opinion Leader (KOL) affiliates, which significantly increased visibility and community participation. We facilitated valuable connections by introducing Zeus to prominent projects and industry leaders, organized AMAs and spaces with top SOL communities, and recommended effective airdrop strategies to mitigate post-TGE sell pressure. Overall, our strategy was designed to maximize engagement, secure key partnerships, and ensure a smooth and impactful TGE for Zeus Network and Apollo.
Get in Touch.
Reach out to our team for expert guidance and support on your Web3 journey.
We’re here to help you succeed!